About Us

Our Mission

We empower parents to make healthy choices by providing natural, safe, and professional-level skincare products for their kids.



Who We Are

Babytime! by Episencial was founded in 2005 to provide skincare products for kids with sensitive skin conditions. As a result, we’ve developed a complete suite of hygiene products that are safe, eco-friendly, cruelty-free, and have high efficacy.

We are located in sunny Southern California. Our products are developed and manufactured within a 20-mile radius from our headquarters in Orange County. Babytime!’s “green values” extend beyond its ingredients. Majority of our products are manufactured in a solar powered facility, decreasing our carbon footprint by over 65%. Babytime! was one of the first to integrate probiotics into skincare products and the use of plant-based ingredients to promote healthier skin. We are passionate in helping parents make healthy choices for their families and the planet.



We Believe Skincare is Healthcare